1010.经济学人-Disney’s_second_century-4

Many predicted that thissurgeofnichecontent would bring down mainstream hit-makers. They were mostly wrong.

Infinite choice in entertainment has ruined the companies which produced middling content that people watched because there was nothing else on—witness the collapse in broadcast-television ratings.

But those at the very top of the business have thrived. When anyone can watch anything, peopleflockto the best.

Global streamers likeNetflixandAmazonhave more than 200m direct subscribers, once an unimaginablenumber.

Those who havefaredbest at a shrinkingbox officeare the owners of IP that is already popular.

As people visit cinemas less often and competitionintensifies, studios have pumped money into films people will turn out to see even when they go only three or four times a year.

America’s ten biggest films last year were allsequelsor parts of afranchise; Disney’supcomingslate includes an 80-year-old HarrisonFordreturning for a fifth outing as Indiana Jones.

It has not been a golden age for cinema, but for those at the top it has been a profitable one.

这是《经济学人》2023年1月刊的一篇文章“Disney’s second century第四、五段，共八句。

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